An internal multi-faceted communication tool
This tool, called “The Center” became Dunkin Donuts internal Training and Communications tool. Servicing thousands of franchise locations, this tool needed to be tailored to the full gamut of employee type in the Dunkin-sphere.
My role
Senior UX Designer (Agency Role)
Team
Cross-functional Agency (Merkle) – partnered with Dunkin’ Corporate team.
Solution:
This project included a large research phase. We began with interviewing Dunkin’ stakeholders, Corporate Users, and the Field Operations Teams. Followed by interviews with key Franchisees, Restaurant Managers, and Shift Leaders & Crew.
Key Findings & Recommendations:
Key findings were then synthesized and personas created to facilitate the best solution for the product.
Design Solutions:
Information architecture, user stories, wireframes, and high fidelity designs were then created.
